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Getting seen in the crowd requires marketing now more than ever. After all, there are more businesses than ever vying for the important attention of consumers.
By 2026, it is expected that the entire worldwide industry for digital marketing would be worth $786 billion. Additionally, a large number of marketing businesses are popping up to enhance customized experiences, SEO, and email marketing.
See our list of digital marketing businesses below, which is leading the way in innovative technologies to drive more informed e-commerce transactions, enable marketing teams to create cutting-edge applications, and use influencers' power to foster trust.
Top 10 New Venture Marketing Firms: 2024
source: google.com
- Prizeout
What they do: Prizeout helps retailers large and small win customers through innovative gift card marketing. Instead of paying for typical metrics like clicks or impressions, users marketing through Prizeout are essentially paying for revenue. Prizeout claims to deliver “sticky users'' who enjoy the perks of getting gift cards for shopping.
Since its inception in 2019, Prizeout’s client base has grown to include household names like Buffalo Wild Wings, Ulta, Lowe’s, and Bed, Bath, and Beyond.
- Canva
What they do: Canva is the original “no-code” drag and drop design platform that is wildly popular among marketers for the variety of design choices and ease of use. Videos, presentations, social media posts, the list of applications is virtually endless. Used by over 60 Million people worldwide and enterprise brands including Marriott, Baxter, PayPal, and American Airlines, Canva is one of the most successful marketing startups of all time.
Their latest round of $200M led by T. Rowe Price places them at a $40B valuation.
- Klaviyo
What they do: Earlier this year, Boston-based Klaviyo raised eyebrows with a $320M funding round that values their ESP (email service provider) and marketing automation business at a cool $9B. Companies ranging from small-medium business to enterprise-level e-commerce retailers are choosing Klaviyo for their easy-to-use platform, numerous integrations, and innovative email marketing technology.
Up and coming brands like Catbird, Nomad, and Living Proof are among their rapidly growing customer base.
- Attentive
What they do: Attentive was one of the first players in the SMS marketing space. Almost 40% of e-commerce purchases were made via mobile phone in 2018, and the importance of smartphones to the e-commerce industry is very likely to continue to rise. Attentive’s aim is to dominate the mobile, personalized marketing industry and also enhance their partnerships with platforms like Shopify.
- ActiveCampaign
What they do: With over 150K customers in 170 countries, ActiveCampaign’s impressive rise comes down to its innovative customer experience software. ActiveCampaign functions as a CRM but also an integrated marketing automation platform, housing data like a traditional CRM while providing active insights and recommendations for marketing teams.
- Brightedge
What they do: Brightedge is a specialty platform built for SEO marketers, giving them a singular home for keyword research, rankings, and recommendations in real-time. Brightedge’s 1500+ customers include 57 of the Fortune 100, including names like Nike, Microsoft, and 3M.
- TapCart
What they do: Building a successful e-commerce app is usually an extremely time-consuming process requiring input from marketing, IT, and numerous other teams within a company. TapCart gives marketers the ability to create their own mobile apps with a no-code platform that uses drag-and-drop technology, much like a Canva for design.
One of TapCart’s core differentiators are their innovative push notifications, which they claim have a 10x open rate as compared to traditional email. E-comm stars like Figs, Chubbies, and FashionNova all count TapCart as a marketing partner.
- Salsify
What they do: More and more shopping is done online (especially in the wake of Covid) and the way products are presented and digital storefronts are maintained has never been more important. Salsify provides a complete Experience Manager software that analyzes inventories, presentation of products, and manages sales on digital storefronts.
Organizing thousands of SKUs and consolidating product information digitally is no easy task, but Salsify is making huge strides with clients like Asics, Coca Cola, GSK, and more. Salsify has even helped legacy companies like Mars consolidate product catalogs and modernize their data.
- CreatorIQ
What they do: Influencer Marketing has been one of the hottest marketing channels over the last few years. With the astronomical rise of social media, influencers have an enormous role in driving sales, generating awareness, and building brand loyalty for companies around the world. Very simply, CreatorIQ has built software that connects enterprise names like Disney, H&M, CVS, and Sephora to creators that are perfectly suited to a campaign or new product.
In a marketing niche that was previously hard to measure, CreatorIQ is also laser-focused on analytics for gauging the success of influencers.
- Iterable
What they do: Iterable, one of the most talked about new marketing automation platforms on the market today, just recently crossed $100M in ARR. Iterable’s platform gives marketers the power of one software to execute email, SMS, push, social media marketing and more.
Iterable’s differentiator is its focus on personalization along the customer journey. Their suite of tools and AI are all based on meeting the customer at each unique stage and segmenting with advanced customer data.
Conclusion
The startups on our list are high-fliers who are on the cutting edge of digital marketing innovation.
Keep an eye on these interesting businesses as they expand their product line and capabilities for the greatest marketing teams throughout the world.
By yash